What is Brand Identity?
Brand identity is a marketing concept that measures consumers’ knowledge of a brand’s existence. At the aggregate (brand) level, it refers to the proportion of consumers who know of the brand.
Business websites on the internet need an image that can be instantly recognized as their brand. WebShark Media builds simple but very effective logos that draw instant attention and always look awsome on your business card too.
Branding is accomplished through repeated exposure to the items or media you use to carry your name into the marketplace. From letterhead, to email signatures, to baseball caps, everything that displays your company name should do so in a consistent way, one that builds upon, and does not contradict, the impression you’ve already made.So, from the branding perspective, what’s more important – a well-designed business card that reaches one important business contact, or a thousand-dollar advertisement placed in your target audience’s most popular magazine? The answer is simple: Both.
“Getting a look for your brand is only part of the puzzle. You need a strategic plan in place to start building brand awareness.”
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